Do you know Charice? Well, that pint sized international superstar took America by the storm last year after she guested in Oprah. How about that little boy who became a Yahoo sensation because of moaning, ahem, singing I mean “I’m Yours” while deftly scratching, ahem, strumming the ukulele? And of course, who doesn’t know Susan Boyle? The naïve yet lovable character from Britain’s Got Talent. Aside from music, what’s common among the 3 is that, they all became stars through the widespread reach of videos on the Internet. Charice was discovered by Oprah because an avid fan posted her belting tunes on Youtube. That Ukulele boy’s video was probably posted by his adoring parents and became one of the most watched in Yahoo!. And well, Susan Boyle’s video had more than one million hits, making her another Youtube sensation. Yes, videos matter. And yes, video marketing is a highly effective tool to generate traffic to your site through the creation of links, visual promotion and awareness. More than 80% of people would rather watch a video than read. People are simply riveted to the screen. But before you start submitting those videos to Youtube, Veoh, Vimeo etc. or posting it to your site make sure you check the quality of your video first. Is the audio clear? Can the object be easily seen? Is the music appealing enough to grab their attention and get them hooked? It it’s a demo video, you have to make that the product is the focus and not the face of the demonstrator. Then, make sure that the video is informative as well as entertaining. If you’re promoting your site or a product in your site, don’t overwhelm your audience with all of its benefits, make sure that you use simple words and inject some humor into your video as well. Then, check the length of the video. If it’s informational, make sure it’s just between 3-5 minutes, or an average music video. If you can make it more brief but concise, it would be even better. Then, submit your videos to Youtube, etc and to your site as well. Then, of course, use keywords relevant to the video. Please do not use words that irrelevant to your videos. Not only is it unethical, it’s also a turn-off to visitors. Now, you can sit back, relax and watch traffic grow.