6 Ways to Apple-lize Your Site

I was just browsing through Google and stumbled across iPhone 4G. There’s a huge following for a phone that will probably have another upgrade next year. Apple has a real good strategy in releasing information on their new products: they keep everybody hinting. And of course, bloggers, enthusiasts, SEO optimizers and journalists go with the trend and do their best to ride the wave. Apple can afford to do this of course , because it is an established brand and the online press (as well as the offline) is scrambling to rave about it. Everybody goes wild when Apple makes a press release. Now, while my tips aren’t going to make your product or site an instant Apple, the results won’t be far from remarkable either. So here goes my 6 press release must:

1. Keep it short. A maximum of 400-500 words per press release would do the trick. Just make sure you put the keywords within the 400 word PR.
2. Find a reputable press release archive. Remember that your foremost goal is to get ATTENTION. So if it means you have to spend a few dollars in the process, go ahead and do it. A buzz worthy press release increases the possibility of getting the attention of the journalists “parking” in the archive. PRWeb is commendable.
3. Make sure it’s fresh. News searches actually have different algorithms from standard search algorithms. Links aren’t a necessity because as defined by the term news, it doesn’t have the element of time on its side to gather links.
4. Offer interesting, relevant and timely press releases. Content is king my friend.
5. Make a special landing page. If you are selling a good or a service you might consider this tip. Be creative with this one. You can make a mini-site offering discounts or time trial periods for potential customers etc.
6. Remember your goal. Your goal is to get MEDIA ATTENTION. Link building is almost always automatically attached to that goal because if your press release is attention worthy, topical sites will get your link thus you will get news search attention and with that visibility, you would eventually make leaps in the standard search.

Making a great press release might just be what your site needs. Press releases are now touted as the latest trend in optimizing search engines and I suggest you keep in mind my tips from above.