I love baking. With the onslaught of baking recipes that give directions on what to do down to the minutest details, you would think that baking is an exact science. But just like cooking, it isn’t. You can deviate from the recipe if its suits your taste or your available resources and the results would be just as great. It’s the same with link building of course. It is both an art and a science. There are a lot of so called “tested and proven” tips out there but the outcome is dubious. Here is my mix of the perfect ingredients for link building with actual results.
1. Comment on blogs/ forums. Please refrain from making “I love it!” comments. Firstly, it’s not very helpful. Second, the site manager might just as well delete it (unless the site is desperate for comments) and thirdly, you might be marked off as spam and that’s not good for you and your site. Make insightful comments like citing your own experience, disagreeing with a point the blogger has (respectfully, of course) or asking relevant and critical questions.
2. Submit to link directories. There are a bunch of link directories out there, join one that is useful and preferably free. Try dMOZ.
3. Contact webmasters of relevant blogs or sites or of local businesses in your area. This is common sense of course. They wouldn’t know you need their help if you don’t ask so try to ask webmasters of blogs/forums/sites that belong to the same industry and ask if they can recommend your site or review your site.
4. Submit to article directories. If you have a well-written article and you are confident that people will LOVE reading it, try submitting to article directories such as Ezine. If people love it, you’ll be sure to get links from their sites.
5. Use social bookmarks. Tagging interesting and relevant sites would increase the chances of people following the link back to you.
6. Submit press releases. Use news archive platforms to raise your voice. Check this article out.
7. Spread the word through social networks. Use your Facebook, Twitter etc. constructively by even just simply promoting your site and asking them to link to you if they have sites of their own.
8. Make great articles that are link-worthy. I do not need to explain this further.
Add heaps of perseverance and regularity. Make your own combination of ingredients that may vary from day to day if you find it boring. Or hire someone who can do it for you. I hope you enjoyed my recipe! Feel free to comment.