2 Giants in SEO: Inbound Links and Domain Age

They say wine tastes better as it grows older. While I’m no connoisseur, the price alone of aged wine is enough to convince me that the quality is better. When it comes to SEO, some concepts also have something to do with aging. The two most important things when it comes to site ranking is the age of the domain (the older the better, but anything older than a year is good) and also the incoming links. You want to have sites  (good sites that rank well in Google) that are linking to you. You want other sites linking to you using words that are the same or relative to the words you want to rank for. These links from other sites also need to be gradual. If you one day you have 0 links and the next you have 200 websites linking to you, that says spam to Google. You have to make everything as natural as possible.

Everything else, the url, the title, the keywords in your content, and linking to other good sites will also help, but they are not as important as domain age and inbound links. If you want to buy a domain, look for ones that are already a year or more old. If your domain is less than one year, just focus on content and slowly build up a few links here and there. It will take it about a year to get out of  Google’s sandbox. Additional tip: Use only one <h1> tag (header tag) for each page of your site. This title can and should be different for each page. Use <h2> through <h6> as you deem necessary for sub headers throughout your content. I’m young but am old in the SEO business, so here’s a toast for you: to the prosperity of your site. Cheers!