I love baking. With the onslaught of baking recipes that give directions on what to do down to the minutest details, you would think that baking is an exact science. But just like cooking, it isn’t. You can deviate from the recipe if its suits your taste or your available resources and the results would be just as great. It’s the same with link building of course. It is both an art and a science. There are a lot of so called “tested and proven” tips out there but the outcome is dubious. Here is my mix of the perfect ingredients for link building with actual results. (more…)

I was just browsing through Google and stumbled across iPhone 4G. There’s a huge following for a phone that will probably have another upgrade next year. Apple has a real good strategy in releasing information on their new products: they keep everybody hinting. And of course, bloggers, enthusiasts, SEO optimizers and journalists go with the trend and do their best to ride the wave. Apple can afford to do this of course , because it is an established brand and the online press (as well as the offline) is scrambling to rave about it. Everybody goes wild when Apple makes a press release. Now, while my tips aren’t going to make your product or site an instant Apple, the results won’t be far from remarkable either. (more…)
I don’t have a sense of direction. None at all. It’s a wonder why I actually go from point A to point B. But traveling is vital for me. I don’t like getting stuck in a place for long. I have to go somewhere. Well, it’s the same with websites. Especially for new ones. You do not want to get stuck in the rut for a long time. You cannot afford it either. Your business might suffer or your efforts might not get the attention that you wanted to have. Aside from regularly posting an article, you have to do something else or be in the danger of being on the 16th page in the search engine. (more…)
Do you know Charice? Well, that pint sized international superstar took America by the storm last year after she guested in Oprah. How about that little boy who became a Yahoo sensation because of moaning, ahem, singing I mean “I’m Yours” while deftly scratching, ahem, strumming the ukulele? And of course, who doesn’t know Susan Boyle? The naïve yet lovable character from Britain’s Got Talent. Aside from music, what’s common among the 3 is that, they all became stars through the widespread reach of videos on the Internet. Charice was discovered by Oprah because an avid fan posted her belting tunes on Youtube. That Ukulele boy’s video was probably posted by his adoring parents and became one of the most watched in Yahoo!. And well, Susan Boyle’s video had more than one million hits, making her another Youtube sensation. (more…)
I once worked for the marketing communication in a mall and one of my tasks was to make a press release. It involved me being in the event and writing an article about it. Of course it was more of a promotional type since I was writing for the mall. That was the generic definition of a press release back then. And of course, there has been a lot of changes since that time. In relation to SEO, press releases are powerful tools to create awareness and market your site. (more…)